Now that marketers are being expected to pay serious fines for any General Data Protection Regulation violations that take place, it is time for small businesses to reconsider their practices. IT computer support in West Palm Beach can help in some regards.
A small business must also be willing to make certain changes to their mindset. Now that General Data Protection Regulation is forcing small businesses to re-evaluate their policies, let’s take a closer look at the shift in mindset and all of the effects that are going to take place.
The Increased Importance of Triggered Opportunities
These regulations have made it so that the customer is taking a more active role in the purchasing process. Triggered opportunities are now more crucial than ever before. Messages that are now sent because the customer has responded to a sign-up request or made a past purchase are now more precious than ever. These types of messages are covered under the ‘legitimate interest’ provision that has been provided.
Added Focus on Inbound Marketing
If a small business is going to last the test of time, they must shift their focus from outdated outbound marketing practices and start paying more attention to inbound marketing. IT computer support in West Palm Beach can show a small business how to get the most out of every visit to their website. Attracting customers with tactics like these is the best way to remain in lockstep with the new GDPR regulations.
Respecting The Process
While there are some who believe that these regulations are forcing those who typically focus on marketing to become accountants instead, there is definitely an increased level of emphasis on certain steps of the marketing process. This is the area that most observers believe will be most impacted by the GDPR regulations as time goes on. All accounting principles must be respected for small businesses to adhere to the new regulations.
Proper Use of Data
Data can no longer be used in any manner that a small business desires. The individual customer must provide their approval before they are added to any e-mail lists and their data cannot be used without their consent. This means that small businesses must be willing to engage with their clients in a whole new way. Gone are the days of asking for forgiveness. Now, marketers must ask for permission.
Putting The Customer First
All companies claim to do this but the small business that truly lives by this principle is the small business that will triumph over the competition. Marketers cannot be invasive and snatch up information without a care any longer. The modern consumer is simply too savvy. Incentives will have to be put into place to keep customers from simply withholding their data or providing it to a small business that actually displays a sense of selflessness.